About Champion of My Heart

Dog blog Champion of My Heart is a real-time memoir of life with a fearful border collie named Lilly Elizabeth Hawn. Roxanne Hawn, a professional freelance writer / journalist and award-winning blogger, launched Champion of My Heart in April 2007.

Most weeks of the year, new posts go live on Champion of My Heart 5 days a week (Monday through Friday) just before 7 am mountain time, with automated Facebook posts and manual Tweets going out the same morning.

Champion of My Heart welcomes:

  • Post topic pitches
  • Guest post pitches
  • Product review offers
  • Give-away items
  • Advertising requests (see rates and rules below)

Contact: Roxanne@wispertel.net

Champion of My Heart Dog Blogging Awards

Champion of My Heart Market Niche

The pet market boasts some 47.7 billion in spending per year. And, everyone in the industry knows it’s the women in the family making the vast majority of product and service purchase decisions.

(By saying that, we mean no offense to the small, active group of men in the Champion of My Heart community. It’s just that statistically speaking, we know buying habits.)

Thanks to active readers and the real relationships formed, we understand where our community fits in the pet market as a whole — the top 20% (if not top 2%) … easily. Champion of My Heart readers are indeed the minority of dog owners who likely bring 80% of the spending and stability into the pet market.

Champion of My Heart Reader Demographics

(based on Alexa data, US ranking – 377,542)

  • Women between the ages of 35 and 64
  • Some with children, but most not
  • Most have completed not only college but an advanced degree as well
  • Primarily in North America, with some reach into the United Kingdom and a smattering of followers in other European countries

Champion of My Heart Blog Traffic and Reach

(based on Google Analytics and Feedburner data)

 

* Data pulled 12-15-2011

Social sharing matters. Please spread the love.