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Boulder Humane’s No-Choke Challenge

Thanks again to all of you who contributed money during our Never Shock a Puppy campaign last fall. The funds raised by the entire coalition actively supports the Humane Society of Boulder Valley‘s No-Choke Challenge, which launched January 15, 2011.

Because that’s where we adopted Lilly in October 2004 and because Boulder Humane is truly one of the most progressive animal welfare spots in the country, we could not be MORE thrilled to support their efforts … first by raising money through our Be the Change campaign and now by spreading the word about the No-Choke Challenge.

Humane Society of Boulder Valley is giving away SENSE-ation (no-pull) harnesses to anyone who turns in a:

  • Choke collar
  • Pinch/prong collar
  • Shock collar

All that people have to do is bring their aversive collar into the humane society’s onsite Sonnyside Retail Store. It’s that simple.

They’ve created some great online content that explains why the Humane Society of Boulder Valley prefers no-pull harnesses and why they oppose aversive collars.

The campaign includes both CUTE and (ahem) attention-getting ads. Having sat in on meetings months ago, I can tell you that they chose the most tame ads from among some hilarious (and even racier) options.

To help promote the No-Choke Challenge, I even changed my Facebook profile picture to the one of the man in chains below. I’m sure THAT raised a few eyebrows.

Humane Society of Boulder Valley No-Choke Challenge Ad #2

No Choke Challenge Ad

Because we hope that others will want to place these graphics on their blogs/sites, we posted the No-Choke Challenge badge/widget code on our Never Shock a Puppy site. Feel free to grab it and post.

Roxanne Hawn

Trained as a traditional journalist and based in the Rocky Mountains of Colorado, USA, I'm a full-time freelance writer for magazines, websites, and private clients. My areas of specialty include everything in the lifestyles arena, including health and home, personal finance and other consumer interests, relationships and trends, people and business profiles ... and, of course, all things pet related. I don't just love dogs. I need them in my life. Seriously.

Edie Jarolim - January 19, 2011

Yep — link is working now!

Edie Jarolim - January 19, 2011

Very cool! The second link “Why they oppose the use of aversive collars” doesn’t work for me though (I tried a few times…).

I wish there were kindness implants to go along with the better tools. A guy on the trail the other day was walking a young dog with a harness, but when the dog tried to come over to greet me and Frankie, the owner kicked it in the side of its chest. I actually yelled “Don’t do that!” but naturally the guy ignored me. Ugh.

    Roxanne Hawn - January 19, 2011

    It’s so true, Edie. We can put the right tools in the hands of people who need them, but their attitude, intent, and knowledge matter too.

    I think I fixed the link. Thanks for letting me know.

NoPotCoooking - January 19, 2011

This is great. My parents had a golden retriever years ago and their trainer insisted on a prong collar. Horrifying. Harnesses are the way to go!

Living Large - January 19, 2011

That sounds like a great initiative, Roxanne!

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